Aventura Store Launch Event – September 18th, 2008
The AG Team along with Miami Magazine came together to celebrate the grand opening of AG’s newest store, located in Aventura FL, on September 18th, 2008. Guests enjoyed an evening of discounted shopping, complimentary massages from Equinox, cocktails and hors d’oeuvres provided by Bella Luna and “AG Jean cookies” for dessert created by Cookies by Design!

Eastsport Café at SXSW - March 13th-March 15th 2008
AG Adriano Goldschmied participated in an amazing gifting suite during the South by Southwest Festival in Austin, TX, in conjunction with Eastsport bags, Fiji Water, VH1, and the Ben Jelen Foundation. Commonly called SXSW, the festival is to the music industry what fashion week is to Seventh Avenue: a massive, amorphous convention. New bands can find record deals and old bands can reconnect with fans, like REM, which previewed their first new album in four years, "Accelerate," with a half-hour live concert. The festival offered AG an awesome opportunity to introduce the brand and its new collection ‘AG-ed Vintage,’ to a young, hip and trendsetting audience!

Beverly Hills Store Launch Event – December 6th 2007
AG Adriano Goldschmied, industry leader in denim couture, hosted an incredible red-carpet soiree at their new Beverly Hills store to launch the location and showcase their revolutionary new wash process, ‘AG-ed.’ Celebrity DJ Caroline D’Amore was spinning the beats while an impressive array of celebrities such as Rex Lee of " Entourage," Madeline Zima of " Californication," Adrianne Curry of " My Fair Brady" & Playboy, Christopher Knight of " My Fair Brady," Anya from "Deal or No Deal "and Richie Rich of designer team "Heatherette", and many more were all on hand to bear witness to AG’s latest creations.

San Francisco Store Launch Event – December 4th , 2007
Premium denim brand AG Adriano Goldschmied hosted an amazing launch party for their new San Francisco boutique in Union Square on December 4th, 2007. The guests grooved to the beats of DJL!, nibbled on appetizers and sipped decadent martinis, shopped, and mingled among AG's fabulous collection.


‘AG for Entourage’ Launch Event – March 15th, 2007
The boys of Entourage, along with GQ magazine and the team from AG, came together to celebrate the launch of the new ‘AG for Entourage’ collection at the AG boutique on trendy Robertson Boulevard! Guests got to mingle with the cast (including Adrian Grenier, Kevin Dillon, Kevin Connolly, Jerry Ferrarra, Jeremy Piven and more) and walked away with a fully stocked gift bag!

Sundance Film Festival 2007 January 19th - January 22nd, 2007
The jeans of Sundance, AG was back for our third time, to bring a little style and class to the slopes of Park City! Celebrities, media and trendsetters were gifted hot new styles from our upcoming collection! Take a look and see who scored the SWAG!

HBO Golden Globes Luxury Lounge January 12th - January 14th, 2007
AG and HBO® have partnered to bring the hit original comedy series Entourage to consumers as an upscale lifestyle brand, with a collection of clothes for both men and women. Look for the ‘AG for Entourage’ collection in all AG retail stores as well as select boutiques and better department stores in Spring 2007. If you can’t be the guys, now you can at least dress like them!