It started in the 1980s with Yul Ku's passion to make a better jean. Over the next two decades, Yul Ku innovated across every stage of the denim process, manufacturing in Los Angeles for many of the largest brands at that time, and earning a global reputation for quality and industry leadership.

In 2001, Ku joined forces with Adriano Goldschmied, the preeminent Italian denim designer, to establish AG Jeans. Goldschmied brought the design vision, Ku brought the manufacturing mastery. Together, they built California's first vertically integrated denim house and defined the category of premium denim.

Decades later, AG continues to push the boundary in the craft and innovation of denim. We take pride in selecting ultra-premium fabrics and materials, using innovative and responsible manufacturing techniques to ensure the undeniable look and feel of AG. Every detail is considered. Every piece finished with precision. Designed for a life well lived.

Denim is our purpose.
California is our inspiration.
Responsibility is our direction.
Together, they define AG.