
Ozone Technology is adopted
AG introduced ozone technology into our wash process to gently cleanse and remove enzymes from the fabric, reducing water and chemical use.
For a long time, our process was simple: cotton was woven into denim, and that denim was hand-crafted into someone’s favorite pair of jeans. But over time, we began to ask ourselves—could a pair of jeans not only look great, but also help reduce waste? That question sparked more than curiosity. It inspired our commitment to creating sustainable denim, crafted with care, driven by purpose, and guided by a vision for the future.
Every initiative we’ve taken on is part of a long-term approach. Through our initiatives, we've implemented thoughtful, measurable changes across our supply chain to reduce our footprint and enhance environmental stewardship.
Scroll backwards through time to get a glimpse of what AG has done for Mother Earth.
AG introduced ozone technology into our wash process to gently cleanse and remove enzymes from the fabric, reducing water and chemical use.
Eco-friendly lasers are introduced into our denim finishing process to replicate our signature vintage-inspired finishes, requiring significantly less water and fewer chemicals.
Energy-saving dryer boxes were installed - up to 50% of the heat can be captured and reused for the next drying cycle.
Solar panels were installed throughout the rooftops and parking areas our our LA factory and headquarters. These panels provide up to 30% of clean, renewable energy.
Laser technology was further refined to enhance efficiency and accelerate production
Two state-of-the-art water filtration systems were installed in our Los Angeles and Mexico factories to remove impurities and harmful substances, allowing the water to be treated and reused, significantly reducing our overall water consumption. We have recycled over 50 million gallons of water, but our goal is to continue to improve on this effort, not only internally, but with partners who share our vision for the future.
We are continuously pursuing innovative & environmentally responsible fibers, enabling us to create timeless styles that reflect our commitment to sustainability.
Through a series of explorations, the Jean of Tomorrow was a capsule collection created to reflect our commitment to sustainability by combining innovative technology with eco-conscious practices at every stage of production.
Eco-conscious shopping doesn’t end when your denim leaves our hands. How you care for it plays an important role as well. By making mindful choices—like washing less, using cold water, and air-drying - you become part of the process.
Protecting the environment through organically sourced materials, reduced waste, and mindful energy use.
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