At AG, we like to leave everything better than we found it. For a while, our process was simple: cotton gets woven into denim and that denim is hand-crafted into someone’s favorite pair of jeans.
But what if that jean could be even better? What if every jean could be better? This question is what brought us to the idea of Good Karma — our biggest sustainability effort yet.
Providing a one-time gimmick like an “eco jean” or a one-off capsule collection wasn’t good enough — we wanted to pursue sustainability in a sustainable way. Each and every one of our initiatives is just one component in a long-term approach.
To offset all the bad karma in the world (we’re looking at you, single-use bags and plastic straws), we’re working overtime to produce an excess of good karma for us and our customers.