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The future of denim sustainability is more than recycling - it’s reincarnation.

Our circular denim initiative is the latest exploration of The Jean of Tomorrow™.  A focus on longevity, rejuvenation, and eco-minded resourcefulness pushes our innovation forward. This new chapter extends the life cycle of garments already in circulation, keeping them out of landfills by allowing them to take on different forms. We’ve partnered with an expert denim mill specialized in recycling to ensure that our recycled products are broken down in the most efficient and eco-minded way, helping us turn post-consumer denim into new AG by weaving new fabrics from the processed materials and closing the loop. Meet our latest exploration.

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Our soft taupe twill is punctuated by colorful slubs from post-consumer goods while our indigo twill is made exclusively from recycled denim, yielding a light shade of blue with a subtle speckled character. The nuanced variances of color and texture in these fabrics hint at their past lives and mark the progression of circularity as we continue to prioritize sustainable solutions and the conscious use of materials.

AG partners with some of the most reputable mills in the world to utilize post consumer products and reduce the need for virgin materials in denim production. 

To date, we have reclaimed and diverted more than 3,000 pairs of denim from landfills, turning them into the 27,000 and counting meters of new denim fabric utilized in our Circular Exploration for The Jean of Tomorrow™.



Rethinking denim means thinking about tomorrow—considering everything from the fabric down to the intricate details like packaging. AG launched the first Jean of Tomorrow™ exploration in Summer 2021 in pursuit of clean, circular fashion. The 100% biodegradable designs that were developed used traceable organic materials sustainably sourced and ethically produced. ‌Labeled the most sustainable jean ever, the materials included organic cotton, grown without pesticides, herbicides, and synthetic fertilizers, thoughtfully blended with one of the most eco-friendly fabrics in the world, hemp—a high-yield crop that produces significantly more fiber per acre than cotton and has a lower CO2 impact. Dyed with natural indigo and sewn together with bio-based thread, the collection was finished with natural corozo nut hardware and soy-based ink to achieve the most sustainable jean ever.



Launched in Summer 2022, Exploration #2 examined natural dyes to eliminate the polluting petrochemicals and toxins found in common synthetic dyes. By using natural dyes, we were able to harness nature's organic color palette. The resulting collection was made with traceable organic cotton and finished with plant-based elements to ensure the capsule was 100% biodegradable and kind to the Earth. ‌Natural ingredients like madder root and myrobalan nuts were sourced from a farm collective in India, providing central support to the local farmers and their communities. The natural ingredients gave us vibrant terracotta oranges, pale pinks, warm browns, buttery yellows, and creamy sand tones. The exploration’s success led to AG adopting natural dyes into our main collection for a more eco-friendly process that helps to eliminate polluting chemicals and toxins.