To celebrate the launch of our Holiday ’25 Collection, AG turned The Roxy in New York into a special cinematic event. The famous theater was the perfect place for a night inspired by classic movie premieres, all with AG’s unique touches.
For Holiday ’25, we explore the intersection of cinematic legacy and sartorial craftsmanship, drawing inspiration from the crews and directors behind the iconic Spaghetti Westerns of the 1960s. Set against the dramatic backdrop of Alabama Hills outside of Lone Pine, California—a cornerstone of Los Angeles filmmaking—the collection channels the raw, sun-bleached energy of a landscape that has long doubled as the American frontier in countless films.
When guests arrived, they saw bright campaign movie posters and a theater premiering our Holiday ’25 campaign video. Mannequins wearing the season’s key looks stood on the stage at Django, and a selvage denim banner made the entrance feel like an old Hollywood premiere.
The night included cocktails and bites at Django, with food and creative packaging—like AG-branded popcorn containers, burger boxes, and candy cart by BonBon. Custom cocktail stirrers and branded details around the room showed off the collection’s focus on design and film.
Throughout the evening, friends of the brand, special guests and staff wore standout pieces from the collection and AG’s best-selling denim. It was a night for Holiday dressing. Those in attendance were Ben Brewster, Coco Schiffer, Danielle Pheloung, Jeanne Grey, Jillian Magenheim, Joe Weir, Jordan Rand, Krystal Bick, Linh Niller, Luca Mornet, Molly MacIntosh, Rob Li, Ruta Zake, and Tara Nichols.
Danielle Pheloung is wearing Marlo Shearling Jacket, Jaxon Tank, and Adria.
Jeanne Grey is wearing Chels Turtleneck, and Adria 360°.
Coco Schiffer is wearing Chels Turtleneck, and The Boyfriend Cuffed.
(Left to Right) Linh Niller is wearing Lora, Deven Selvage Trouser, Melia, and Saige Wide Leg.
Hosting the event at The Roxy was a nod to the collection’s cinematic inspiration—where timeless silhouettes and elevated details come together in a setting that’s both iconic and intimate. The night was a tribute to the joy of gathering, the art of dressing up, and the enduring allure of denim.
Shop Holiday ’25 Collection