There’s a certain magic in the golden hour—when the sun dips behind the Alabama Hills and the landscape glows with the promise of adventure. For Holiday ’25, AG Jeans journeys west, drawing inspiration from the off-screen legends of Spaghetti Western cinema. The result: The Sunset Western, a collection that honors the makers behind the lens and the rugged beauty of California’s cinematic backdrops.
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The Spirit of the West, Reimagined
At AG, every stitch is a testament to our brand ethos: unrelenting quality, a denim-first approach, timeless California style, and a commitment to sustainable production. This season, Italian fabrications and Western detailing come together in a tribute to the crews and directors whose understated style shaped an era.
The collection unfolds in three acts: first, iconic Western silhouettes are reimagined with contemporary ease—think shirt jackets, fringe, and bold stripes, all grounded in expertly washed, sun-bleached denim. Next, a nod to Hollywood’s silver screen emerges through silver-coated finishes, refined shapes, and rich, textured fabrics, with Italian indigo denim. Finally, the new year brings a focus on comfort and movement, with high-stretch knits, drawcord waists, and effortless layers in indigos, creams, and olives, punctuated by modern color contrasts. Each piece is designed to last season after season, blending cinematic nostalgia with modern versatility.
New Arrivals
For women's discover the Tana Western Yoke Bomber in luxe heavy satin with rounded dart sleeves and self-covered buttons, the Marlo Shearling Jacket with contrast leather tape and shearling-edged seams, and the Marissa five-tier fringe skirt in soft black goat leather. Updated best-sellers include the Adria Immensity low-rise wide leg with stud side detailing, the Chels Turtleneck in metallic powder and silver, and the Robyn Jacket with new patch pockets and adjustable waist tabs.
Standouts this season for men's include the Leon Work Jacket in brushed jacquard cotton—a custom yarn-dyed fabric with a soft, textured finish—and the Grant Heavyweight Overshirt in custom buffalo plaid, crafted from brushed wool cotton twill. The collection also features shirt jackets, transitional layers, and expertly washed denim styles that capture the spirit of the American West.
The Sunset Western is about more than style—it’s about legacy, craftsmanship, and the spirit of the open road. Layer up, lean in, and let AG be part of your next adventure.
Explore Holiday '25 Collection