As we wrap up an incredible year, we’re celebrating our top-selling styles and the standout moments that defined AG in 2025, all thanks to you. From beloved core fits that customers returned to again and again, to new styles that sold out in days, this year was all about refining what we do best. We saw our denim show up everywhere—from everyday wardrobes to big cultural moments—proving that great style really does stand the test of time. Along the way, we also accomplished some truly cool things this year, connecting with our community and making it all possible because of your continued support for AG.
LEFT: The Boyfriend; RIGHT: Clint
Women’s Best Sellers
Our iconic Mari and Ex-Boyfriend fits led the way as perennial favorites. Customers love Mari for its polished look and Ex-Boyfriend for its relaxed vibe. The Adria, launched in 2024, became a hit this year, riding the low-rise denim trend and cementing its status as an effortlessly chic “cool girl” jean, often styled by influencers. This fall, The Boyfriend debuted and instantly sold out in the Candid wash, quickly becoming a wardrobe staple thanks to its approachable, perfectly relaxed fit.
Men’s Best Sellers
The Tellis and Graduate fits continued to be your go-to favorites. The Tellis stayed strong with its versatile slim fit, while Graduate kept delivering that classic yet polished, easy vibe guys love. The Clint bootcut made waves during the 2025 Super Bowl, tapping into a modern take on western-inspired style for men. We also saw customers pairing this fit with boots and western shirts, creating a timeless head-to-toe look.
LA Fire Relief
AG Jeans supported LA fire relief efforts by donating clothing and sharing resources to help those affected by the recent devastating fires. Inspired by the community’s resilience and acts of kindness, we came together to help rebuild and strengthen our community.
Earth Day with TreePeople
In honor of Earth Month, AG partnered with TreePeople for a volunteer event restoring the Betty B. Dearing Trail at Coldwater Canyon Park. Over 20 AG team members helped remove invasive plants and plant native species, supporting local ecology and wildfire prevention. The collaboration reflected AG’s commitment to sustainability and community impact, while TreePeople continues its decades-long mission of environmental stewardship and education in Southern California. Learn more or get involved at treepeople.org.
Opening Day at Dodgers Stadium
To celebrate Opening Day at Dodger Stadium, AG hosted an exclusive event for the wives and girlfriends of the players, featuring personalized denim with Dodger-inspired embroidery, standout styles, and kid-friendly activities. Guests enjoyed shopping, custom chain stitch embroidery, and sweet treats while showing their team spirit. The event was a vibrant celebration of community, style, and Los Angeles pride.
A Night at the Roxy
AG Jeans launched its Holiday ’25 collection with “A Night At The Roxy,” transforming the iconic New York theater into a cinematic celebration inspired by classic movie premieres and Spaghetti Westerns. Guests enjoyed a festive evening of film, fashion, and creative details, with the new collection’s refined denim and timeless silhouettes on display. The event captured the spirit of holiday dressing and the enduring allure of AG’s craftsmanship.
A New Retail Experience Unveiled
This year, AG Jeans unveiled a contemporary, sustainability-focused store redesign at our Fashion Island, Newport Beach location. The new space marked a shift from denim to lifestyle collections and elevated our brand presentation with ethical, immersive retail experiences.
Connecting Through Style
This year’s seasonal collection launches brought stronger storytelling than ever before, sharing the AG brand’s vision and values in new and meaningful ways. Each drop was thoughtfully curated—from fabric and wash to fit and styling—to highlight how AG lives at the intersection of quality, creativity, and everyday wearability. Together, these collections helped deepen our connection with customers, inviting you into the world of AG with every new release.
As we close out an incredible year, we celebrate our top-selling styles and standout moments, all made possible by your continued support and love for AG. Thank you for being part of our journey—here’s to more style, impact, and innovation in the year ahead!
Explore our 2025 Best Sellers