The Journey

The Journey

More Than DENIM | THE JOURNEY Part 5 of 5

For our final installment of the More Than Denim Series, we take you inside the journey of your denim—from beginning to end. It’s easy to think that the life of a jean begins the moment you tear off the tags and wear them outside. But the truth is that your denim has gone through an entire process before finding its spot in your closet: it’s been carefully selected, researched, meticulously checked and re-checked, fitted, sewn, dyed, washed, and perfectly folded. 

We understand how personal a piece of clothing can be. That’s why we have an entire community of people doing their part to create the garment that you’ve come to love and appreciate. It’s why you’re at the center of it all. This is what AG hopes that you feel every time you put on your jeans.

For our final installment of the More Than Denim Series, we take you inside the journey of your denim—from beginning to end. It’s easy to think that the life of a jean begins the moment you tear off the tags and wear them outside. But the truth is that your denim has gone through an entire process before finding its spot in your closet: it’s been carefully selected, researched, meticulously checked and re-checked, fitted, sewn, dyed, washed, and perfectly folded. 

We understand how personal a piece of clothing can be. That’s why we have an entire community of people doing their part to create the garment that you’ve come to love and appreciate. It’s why you’re at the center of it all. This is what AG hopes that you feel every time you put on your jeans.

“There's something really personal about buying a piece of clothing.”

If you couldn't tell already, journeys are kind of our thing. We take simple, often-overlooked processes and perfect every aspect to create an unmatchable jean. The AG-ed Denim line reflects this meticulous process by telling the story of denim in years. A younger wash denotes a deeper, more lustrous hue, while older washes give way to beautiful contrasts of highs and lows with unique wear marks.